PUBLIC RELATION

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

Role of public relation

In general, public relations professionals can be communication managers who organize and integrate communication activities, or they can be communication technicians who primarily write and construct messages. Research in this area led to the identification of four specific roles: the technician role and three types of communication managers.

Eligibility and qualification

12 th

Any graduate

Career opportunities

Most practitioners begin their careers as communication technicians. expert prescriber, communication facilitator, problem-solving facilitator, communication manager

Job prospectus

Marketing coordinator, Copywriter, Fundraiser, Direct marketing spokesperson, Media buyer, Investor relations, Account executive, Public information officer, Employee relations, Production coordinator, Media planner, Special events coordinator